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A
A/B TestSplit testComparing two versions (A and B) of an ad, page, email or post to see which performs better.Ads & Analytics
Accounts Receivable & PayableAR / APReceivable is money customers owe you; payable is money you owe suppliers. The gap between them shapes your cash flow.Cash & Finance
AEOAnswer Engine OptimizationMaking your content the answer AI tools give. When someone asks ChatGPT, Perplexity or Google's AI who the best expert is, you want to be named.Search & AI Visibility
Agentic AIAI systems designed to act on their own: planning, deciding and completing multi-step work, not just responding.Agents & Automation
AGIArtificial General IntelligenceA hypothetical AI that can do any intellectual task a person can, across every field. Experts disagree on when, or whether, it will arrive.The Basics
AI AgentAI that does not just answer, it acts: it plans steps, uses tools and works toward a goal with limited supervision.Agents & Automation
AI AvatarA digital video presenter, often a likeness of a real person, that speaks any script you give it.Images, Video & Voice
AI BiasWhen AI output unfairly favors or disadvantages certain groups, usually because of patterns in its training data.Safety & Trust
AI Data PrivacyWhat happens to the information you type or upload into AI tools: who can see it, how long it is kept, and whether it trains future models.Safety & Trust
AI DetectionTools that try to tell whether text or images were made by AI. For text, they are often unreliable.Safety & Trust
AI EthicsResponsible AIUsing AI honestly, fairly and safely: being transparent, respecting consent and privacy, and staying accountable for the results.Safety & Trust
AI Image GenerationText-to-imageCreating images from a text description. Type what you want to see and the AI draws it.Images, Video & Voice
AI OverviewsGoogle AI ModeThe AI-written summaries at the top of many Google results, with links to the sources used.Search & AI Visibility
AI SlopLow-effort, generic AI content that floods feeds and inboxes. The opposite of what you want your brand known for.Safety & Trust
AI UpscalingUsing AI to enlarge an image or video and add realistic detail, so a small or blurry file looks sharp.Images, Video & Voice
AI WatermarkA hidden or visible mark that identifies content as AI-generated.Images, Video & Voice
AI WorkflowA repeatable sequence of steps where AI handles some or all of the work, often connected across several tools.Agents & Automation
AI WrapperA product built on top of someone else's AI model, adding its own interface, workflow, prompts or data.Building with AI
Answer EngineA tool that gives you a direct answer instead of a list of links: ChatGPT, Perplexity, Gemini, Google AI Overviews, voice assistants.Search & AI Visibility
AOVAverage Order ValueThe average amount a customer spends per order or purchase.Revenue & Profit
APIApplication Programming InterfaceA doorway that lets one piece of software talk to another. It is how apps share data and how developers plug AI into their own products.Agents & Automation
API KeyA secret code that identifies you to a service's API. Treat it like a password: it can access data and run up charges.Agents & Automation
A RecordThe DNS record that points a domain or subdomain to a server's IP address. It is what makes yourdomain.com open your website.Servers, Domains & Email
ARPUAverage Revenue Per UserHow much revenue you earn, on average, from each customer or user in a period.Revenue & Profit
Artificial IntelligenceAISoftware that does things we used to think only people could do: write, summarize, recognize images, answer questions, make decisions.The Basics
AttributionFiguring out which marketing touches deserve credit for a lead or sale.Ads & Analytics
AutomationNo-code automationConnecting apps so tasks happen automatically, often using tools like Zapier, Make or n8n, now with AI steps built in.Agents & Automation
B
B2B vs B2CBusiness-to-Business / Business-to-ConsumerB2B sells to companies (longer cycles, several decision makers, relationship-driven); B2C sells to individual consumers (faster, more emotional, higher volume).Strategy & Positioning
Balance SheetA snapshot of what the business owns (assets), owes (liabilities) and the owners' stake (equity) on a given date.Cash & Finance
BenchmarkA standardized test used to compare AI models on things like reasoning, coding or math.Building with AI
Booked SQLBooked Sales Qualified LeadA sales qualified lead with a sales meeting actually scheduled on the calendar. For many teams it is the number that matters most.Leads & Funnel
Break-Even PointThe point where revenue exactly covers costs: no profit, no loss. Everything above it is profit.Revenue & Profit
BrowserThe app you use to open websites: Chrome, Safari, Edge, Firefox. Increasingly, browsers have AI built in.Web Basics
Burn RateHow much cash a business loses each month when spending is more than income. Common language for startups.Cash & Finance
Buyer PersonaA profile of a typical person who buys from you: their role, goals, frustrations and how they make decisions.Strategy & Positioning
C
C2PA / Content CredentialsCoalition for Content Provenance and AuthenticityA standard that attaches a tamper-evident "nutrition label" to images and video showing how they were made, including whether AI was used.Images, Video & Voice
CACCustomer Acquisition CostThe total cost to win one new customer, including marketing and sales.Metrics & ROI
CacheA saved copy of something so it loads faster next time. Also the reason you sometimes see an old version of a page.Web Basics
CAGRCompound Annual Growth RateThe steady yearly growth rate that would take a number from its starting value to its ending value over several years.Growth & Valuation
CarouselDocument postA swipeable set of slides in one post. On LinkedIn it is uploaded as a PDF and often earns long reading time.Content & Social
Cash FlowThe actual money moving in and out of the business. Profitable companies can still run out of cash.Cash & Finance
CDNContent Delivery NetworkA network of servers around the world that keeps copies of your site close to visitors, making it faster and more protected.Web Basics
Chain of ThoughtAsking AI to work through a problem step by step before answering. It often improves accuracy on hard tasks.Prompting
ChatbotA program you talk to in a conversation. Modern AI chatbots like ChatGPT and Claude are powered by LLMs.The Basics
ChatGPTOpenAI's AI assistant and the app that made generative AI mainstream in late 2022.Tools & Platforms
Chrome ExtensionA small add-on that adds features to the Google Chrome browser, like a button, a side panel or a tool that reads the page you are on. AI can now build one for you in an afternoon.Building with AI
ChurnChurn rateThe percentage of customers who cancel or stop buying in a given period.Metrics & ROI
CitationsLinks or references showing where an AI got its information, so you can check it.Data & Knowledge
ClaudeAnthropic's AI assistant, known for strong writing, careful reasoning, coding and working with long documents.Tools & Platforms
CNAMECanonical Name recordA DNS record that points one name to another name instead of to an IP address, like a forwarding label.Servers, Domains & Email
COGSCost of Goods SoldThe direct costs of producing what you sold: materials, manufacturing, or for services, the people and tools that deliver the work.Revenue & Profit
Cold Outreachvs warm outreachContacting people who do not know you yet. Warm outreach reaches people with some existing connection or engagement.Outreach & Email
Computer UseBrowser agentAI that operates a computer or web browser like a person: looking at the screen, clicking, typing and filling in forms.Agents & Automation
Connection vs FollowerA connection is a two-way relationship (you can message each other); a follower just sees your posts. Every connection also follows you.LinkedIn
Content PillarOne of the 3 to 5 core themes you post about again and again, so people know what you stand for.Content & Social
Content RepurposingTurning one piece of content into many formats: a webinar becomes posts, a carousel, clips and an email.Content & Social
Context EngineeringDeciding what information an AI gets to see so it can do the job well. The next step beyond prompt engineering.Prompting
Context WindowHow much an AI can "keep in mind" at once: your instructions, pasted documents and the conversation so far.The Basics
Conversion RateThe percentage of people who take the action you want: visitors who sign up, leads who book, calls that close.Metrics & ROI
CookiesSmall pieces of data a website stores in your browser to remember you: your login, your cart, your preferences, and sometimes tracking.Web Basics
CopilotMicrosoft's AI assistant across Windows, Edge and Microsoft 365, and also a general word for AI that assists you inside another app.Tools & Platforms
CPCCost Per ClickWhat you pay, on average, each time someone clicks your ad.Ads & Analytics
CPLCost Per LeadHow much you spend, on average, to get one lead.Metrics & ROI
CPMCost Per Mille (per 1,000 impressions)What it costs for your ad to be shown 1,000 times.Ads & Analytics
CRMCustomer Relationship ManagementSoftware that keeps track of your contacts, conversations, deals and follow-ups in one place. HubSpot, Salesforce and GoHighLevel are examples.Outreach & Email
CSSCascading Style SheetsThe language that controls how a web page looks: colors, fonts, spacing, layout, and how it adapts to phones.Code & Development
CSVComma-Separated ValuesA plain-text spreadsheet: one row per line, columns separated by commas. The universal format for moving lists between tools.Files & Formats
CTACall to ActionThe specific next step you ask people to take: comment, book a call, download, reply.Content & Social
CTRClick-Through RateThe percentage of people who saw an ad, email or link and clicked it.Ads & Analytics
Custom InstructionsSaved preferences an AI applies to every chat: who you are, how you like answers, what to avoid.Prompting
D
DatabaseAn organized store of data that an app reads and writes: users, orders, leads, posts.Databases
Data EnrichmentFilling in missing details on a contact or company record (email, phone, title, company size, industry) from other sources.Data & Knowledge
DeepfakeRealistic fake video, audio or images of a real person, made with AI, often to deceive.Images, Video & Voice
Deep ResearchAn AI mode that spends several minutes searching dozens or hundreds of sources and writes a cited report.Agents & Automation
DeliverabilityWhether your emails actually reach the inbox instead of spam or nowhere at all.Outreach & Email
Diffusion ModelThe technique behind most AI image and video generators: start with random noise and refine it step by step into a picture.Images, Video & Voice
Discovery CallThe first real sales conversation, focused on understanding the prospect's situation and needs before pitching anything.Leads & Funnel
DNSDomain Name SystemThe internet's phone book: it turns a name like evyai.com into the address of the server that should answer, and says where that domain's email goes.Servers, Domains & Email
Domain Name & RegistrarYour domain (yourcompany.com) is the name people type; the registrar (GoDaddy, Namecheap, Cloudflare...) is where you rent it each year.Web Basics
E
EBITAEarnings Before Interest, Taxes and AmortizationLike EBITDA but without adding back depreciation, so it reflects the cost of wearing out equipment and other physical assets.Revenue & Profit
EBITDAEarnings Before Interest, Taxes, Depreciation and AmortizationA measure of a company's operating profit before financing costs, taxes and accounting write-downs. Buyers and investors use it to compare and value businesses.Revenue & Profit
Email Warm-UpGradually increasing how many emails a new address or domain sends, so inbox providers learn to trust it.Outreach & Email
EmbeddingsA way of turning text into numbers that capture its meaning, so software can find things that are similar in meaning, not just matching words.Data & Knowledge
Engagement RateThe share of people who saw your content and interacted with it (reactions, comments, reposts, clicks).Content & Social
EntityA distinct, recognizable thing (a person, company, product, place) that search engines and AI understand as a single "who" or "what".Search & AI Visibility
.env FileEnvironment variablesA private settings file that holds an app's secrets (API keys, passwords, database addresses) separately from the code.Code & Development
EOSEntrepreneurial Operating System: Rocks, L10, ScorecardA popular management system for small and mid-size companies, with its own vocabulary: Rocks, Level 10 meetings, the Scorecard and more.Running the Business
F
Few-Shot PromptingGiving AI a few examples of what you want, so it can copy the pattern.Prompting
Fine-TuningTraining an existing model further on your own examples so it gets better at a specific task or style.Data & Knowledge
Foundation ModelA large, general-purpose model that many different products are built on top of.The Basics
FrameworkA ready-made structure for building apps so you do not start from scratch: React, Next.js, Laravel, Django and others.Code & Development
Front End vs Back EndThe front end is what users see and click in the browser; the back end is the server, database and logic behind it.Code & Development
FTP / SFTPFile Transfer ProtocolWays to upload and download files to a server. SFTP is the secure version; plain FTP sends everything, passwords included, unencrypted.Servers, Domains & Email
G
GeminiGoogle's AI assistant and model family, built into Google Search, Gmail, Docs and Android.Tools & Platforms
Generative AIGenAIAI that creates new content (text, images, audio, video, code) instead of only sorting or predicting.The Basics
GEOGenerative Engine OptimizationAnother name for optimizing your content to appear in AI-generated answers. Close cousin of AEO.Search & AI Visibility
Git & GitHubGit keeps a full history of every change to your project's files; GitHub stores that history online so it is backed up and shareable.Code & Development
Giving AI Email AccessIMAP, SMTP and email APIsThe ways an AI agent can read or send email: an official connector, IMAP and SMTP, or an email-sending service. Each needs care.Servers, Domains & Email
Go-to-MarketGTMThe plan for how a product reaches customers: who you target, what you say, which channels you use and how you sell.Strategy & Positioning
Greeting, Feeding, MeetingThe evyAI messaging method: greet with no ask, feed the relationship with value, then ask for a real conversation.evyAI Frameworks
GrokxAI's AI assistant, built into X (formerly Twitter), with access to real-time posts on X.Tools & Platforms
Grok BotGrokbotxAI's app for creating named AI agents that work on their own cloud computer, connect to your tools and keep running after you close your laptop.Tools & Platforms
Gross MarginThe percentage of revenue left after paying the direct costs of delivering your product or service.Revenue & Profit
GroundingTying an AI's answer to real, specific sources (your documents or live web results) so it does not rely on memory alone.Data & Knowledge
GuardrailsRules and checks that keep AI output safe, on-brand and on-task.Safety & Trust
H
HallucinationWhen AI confidently states something false: a fake statistic, a made-up quote, a person who does not exist.The Basics
HarnessAgent harnessThe software wrapped around an LLM that controls it: what it sees, which tools it can use, what it remembers and when it stops. The model is the horse; the harness steers it.Agents & Automation
Hermes AgentA free, open-source AI agent from Nous Research that saves what it learns as reusable skills, so it gets better at your tasks over time.Tools & Platforms
HookThe first line of a post, video or email: its only job is to make people stop scrolling and keep reading.Content & Social
HTMLHyperText Markup LanguageThe language that structures every web page: headings, paragraphs, links, images, buttons and forms.Code & Development
HTTP / HTTPSHypertext Transfer ProtocolThe language browsers and servers use to request and send web pages. HTTPS is the encrypted, secure version.Web Basics
Human in the LoopHITLKeeping a person in charge of reviewing or approving what AI does before it matters.Agents & Automation
I
ICPIdeal Customer ProfileA clear description of the type of company or person who gets the most value from what you sell, and is most valuable to you.Strategy & Positioning
Impressions vs ReachImpressions count every time your content is shown; reach counts how many different people saw it.Content & Social
InferenceUsing a trained model to get an answer. Every time you hit enter in ChatGPT, that is inference.The Basics
InMailA LinkedIn message you can send to someone you are not connected to, using paid credits from Premium or Sales Navigator.LinkedIn
IntegrationConnectorA ready-made connection between two apps so they can share data or actions.Agents & Automation
IP AddressThe numeric address of a device or server on the internet, like 203.0.113.10. DNS turns domain names into IP addresses.Web Basics
J
JavaScriptJSThe programming language of the web. It makes pages interactive, and with Node.js it also runs servers.Code & Development
JPG / JPEGThe most common photo format. Small files, good for photos, but it loses a little quality each save and has no transparent background.Files & Formats
JSONJavaScript Object NotationA structured text format that apps and APIs use to send data to each other, with labels and values in curly braces.Files & Formats
K
Knowledge BaseAn organized collection of information (FAQs, guides, policies, product docs) that people and AI can draw answers from.Data & Knowledge
Knowledge CutoffThe date a model's training data ends. It does not know about anything after that unless it can search the web.The Basics
KPIKey Performance IndicatorOne of the few numbers that tell you whether you are on track toward a goal.Metrics & ROI
L
Landing PageA single web page with one goal, such as getting a signup, a download or a booked call.Leads & Funnel
LeadA person or company that has shown some interest or fits your target and could become a customer.Leads & Funnel
Lead MagnetSomething valuable you give away free (a guide, checklist, template, tool or training) in exchange for contact information.Leads & Funnel
Lead NurturingStaying in helpful touch with leads who are not ready to buy yet, so you are the obvious choice when they are.Leads & Funnel
Lead Scoringand BANTGiving each lead points for fit and interest, so your team knows who to contact first. BANT (Budget, Authority, Need, Timeline) is the classic qualifying checklist.Leads & Funnel
LinkedIn HeadlineThe line under your name that follows you everywhere on LinkedIn: in comments, search results, invites and messages.LinkedIn
LinkedIn SearchConversational search and BooleanHow you find people on LinkedIn. Regular search now works best when you describe who you want in plain English; Boolean operators belong in Sales Navigator.LinkedIn
LLMLarge Language ModelThe engine behind ChatGPT, Claude and Gemini: a model trained on huge amounts of text that predicts the next word, very well.The Basics
llms.txtA proposed standard: a plain text file at the root of a website that tells AI tools what the site is about and where the key pages are.Search & AI Visibility
Lookalike AudienceAn ad audience the platform builds of people similar to a list you provide, such as your best customers.Ads & Analytics
LTVCustomer Lifetime Value (CLV)The total revenue (or profit) you expect from a customer over the whole relationship.Metrics & ROI
M
Machine LearningMLThe method behind modern AI: systems that learn patterns from examples instead of following hand-written rules.The Basics
MarkdownMD file (.md)A simple way to format plain text with symbols: # for headings, ** for bold, - for bullets. It is the native language of AI.Files & Formats
MCPModel Context ProtocolAn open standard that lets AI assistants plug into your tools and data (CRM, calendar, files, databases) through one common connector.Agents & Automation
MemoryAI memoryThe ability of an AI app to remember facts about you across separate conversations.Agents & Automation
Meta PromptingAsking AI to write or improve the prompt for you.Prompting
ModelAI modelThe trained "brain" inside an AI product. ChatGPT is an app; GPT is the model running inside it.The Basics
MP4The standard video file format that plays almost everywhere: phones, browsers, LinkedIn, YouTube.Files & Formats
MQLMarketing Qualified LeadA lead that marketing has judged likely to buy, based on fit and engagement, and is ready to be handed to sales.Leads & Funnel
MRR / ARRMonthly / Annual Recurring RevenueThe predictable subscription revenue a business brings in each month (MRR) or year (ARR).Metrics & ROI
Multi-Agent SystemSeveral AI agents working together, each with its own job: one researches, one writes, one reviews.Agents & Automation
MultimodalAI that works with more than text: it can read images, PDFs, audio or video, and sometimes create them too.The Basics
MX RecordMail Exchange recordThe DNS record that tells the world which mail servers receive email for your domain. Change it and you change where your email goes.Servers, Domains & Email
N
Natural Language ProcessingNLPThe field of AI that deals with understanding and producing human language. LLMs are its most powerful tool today.Data & Knowledge
Net MarginNet profit marginThe percentage of revenue that ends up as profit after every cost, interest and tax.Revenue & Profit
Neural NetworkThe structure inside most modern AI: layers of connected math units loosely inspired by the brain.The Basics
NewsjackingJoining a trending news story with your own expert angle while people are paying attention to it.Content & Social
NicheA specific, narrow market you focus on. Being the obvious choice for a few beats being one of many for everyone.Strategy & Positioning
Node.jsA way to run JavaScript on a server, so one language can power both the website and the back end.Code & Development
No-Showand show rateA prospect who booked a meeting and did not show up. Your show rate is the share of booked meetings that actually happen.Leads & Funnel
NotebookLMGoogle's research notebook: upload your sources and get answers, summaries and even podcast-style audio overviews grounded in them.Tools & Platforms
O
ObsidianA note-taking app that stores every note as a plain Markdown file on your own computer, which makes it a perfect "second brain" for AI to read.Files & Formats
OKRObjectives and Key ResultsA goal-setting method: an inspiring Objective plus 2 to 5 measurable Key Results that prove you reached it.Running the Business
OpenClawA popular free, open-source personal AI agent you run on your own computer or server and chat with through WhatsApp, Telegram, Slack and similar apps.Tools & Platforms
Open Rateand reply rateThe percentage of recipients who open an email; reply rate is the percentage who respond. For outreach, reply rate matters more.Outreach & Email
OpenRouterOne account and one API key that gives you access to hundreds of AI models from many companies, so you can switch models without new accounts.Tools & Platforms
Open SourceSoftware whose code is public, so anyone can use, inspect and usually modify it for free under its license.Platforms & Software
Open-Weight ModelOpen-source AIA model whose trained files are published, so anyone can download, run and customize it on their own computers.Tools & Platforms
OpEx vs CapExOperating vs Capital ExpensesOpEx is the everyday cost of running the business (salaries, rent, software); CapEx is spending on long-lasting assets (equipment, buildings).Revenue & Profit
P
ParametersThe billions of internal settings a model learns during training. More parameters usually means more capability, and more cost.The Basics
PDFPortable Document FormatA file format that looks the same on every device. Great for sharing and printing, harder for AI to read cleanly than plain text.Files & Formats
PerplexityAn AI answer engine that searches the web and gives answers with citations for every claim.Tools & Platforms
PersonaA defined voice or identity the AI writes as: who is speaking, their background, expertise and boundaries.Prompting
Personalization at ScaleMaking each message feel written for one person, even when you are reaching hundreds.Outreach & Email
PHPA server-side programming language that powers WordPress and a large share of the web.Code & Development
PipelineAll your open sales opportunities and the stage each one is in, often with the expected deal value.Leads & Funnel
PixelTracking pixel / Insight TagA small piece of code on your website that tells an ad platform who visited and what they did, for tracking and retargeting.Ads & Analytics
P&LProfit and Loss statement (income statement)The report that shows revenue, costs and profit (or loss) over a period, like a month, quarter or year.Revenue & Profit
PNGPortable Network GraphicsAn image format that keeps full quality and supports transparent backgrounds. Best for logos, screenshots and graphics with text.Files & Formats
PositioningThe place you own in your market's mind: what you are known for, for whom, compared to the alternatives.Strategy & Positioning
PromptWhat you type (or say) to an AI to tell it what you want. Better prompts get better results.Prompting
Prompt EngineeringThe skill of writing instructions that get AI to produce exactly what you need, reliably.Prompting
Prompt InjectionA trick where hidden instructions in a web page, email or document hijack an AI to do something its user did not ask for.Safety & Trust
Prompt TemplateA reusable prompt with blanks to fill in, so you get consistent results every time.Prompting
PythonA popular, readable programming language used for automation, data analysis and most AI work.Code & Development
R
RAGRetrieval-Augmented GenerationA way of making AI answer from your documents: it looks up the relevant information first, then writes the answer from it.Data & Knowledge
Rate LimitA cap on how many requests or how much usage you get in a period of time.Building with AI
Reasoning ModelA model that "thinks" step by step before answering. Slower, but much better at complex problems.The Basics
RetargetingRemarketingShowing ads to people who already visited your site, watched your video or engaged with you.Ads & Analytics
Revenue vs ProfitRevenue is all the money coming in from sales; profit is what is left after costs. A business can have big revenue and still lose money.Revenue & Profit
ROASReturn on Ad SpendRevenue earned for every dollar spent on ads. A ROAS of 4 means $4 in revenue for each $1 of ad spend.Metrics & ROI
ROIReturn on InvestmentHow much you gained compared to what you spent, shown as a percentage. The bottom-line test of whether something was worth it.Metrics & ROI
Role PromptingTelling the AI who to be ("You are a CFO", "You are a skeptical buyer") to shape its expertise and perspective.Prompting
RunwayHow many months the business can keep going before it runs out of cash, at the current burn rate.Cash & Finance
S
SaaSSoftware as a ServiceSoftware you use through the internet on a subscription instead of installing and owning it: Gmail, Zoom, HubSpot, evyAI.Platforms & Software
Sales FunnelTOFU, MOFU, BOFUThe stages people move through from first hearing about you to buying: top (awareness), middle (consideration) and bottom (decision).Leads & Funnel
Sales NavigatorLinkedIn's paid prospecting tool with advanced search filters, saved lead lists, alerts and InMail credits.LinkedIn
Schema MarkupStructured dataHidden code on a web page that tells search engines and AI exactly what the content is: a person, a business, a product, an FAQ, an event.Search & AI Visibility
Semantic SearchSearch that understands meaning and intent, not just keywords.Data & Knowledge
Sentiment AnalysisUsing AI to detect the emotion or attitude in text: positive, negative, neutral, frustrated, excited.Data & Knowledge
SEOSearch Engine OptimizationImproving your website so it ranks higher in Google and other search engines. Still the foundation AEO is built on.Search & AI Visibility
SequenceCadenceA planned series of touches (emails, messages, calls) sent over days or weeks until the person replies.Outreach & Email
Social ProofEvidence that other people trust and use you: reviews, testimonials, client logos, case studies, numbers.Content & Social
Social SellingUsing social networks, especially LinkedIn, to find, connect with and build relationships with prospects before and during the sale.LinkedIn
SOPStandard Operating ProcedureA written, step-by-step guide for doing a recurring task the same way every time, no matter who does it.Running the Business
Speech-to-TextTranscriptionAI that turns spoken audio into written text, accurately and fast.Images, Video & Voice
Speed to LeadHow fast you respond to a new lead. Minutes matter: the faster you reply, the more leads you reach and convert.Leads & Funnel
SQLSales Qualified LeadA lead that sales has confirmed has a real need, the authority and the budget to buy, and is ready for a sales conversation.Leads & Funnel
SQL (database language)Structured Query LanguageThe language used to ask questions of a database, like SELECT name FROM leads WHERE city = 'New York'. Not to be confused with a Sales Qualified Lead.Databases
SSHSecure ShellA secure, encrypted way to log into another computer (usually a server) and type commands on it as if you were sitting in front of it.Servers, Domains & Email
SSH KeyA matched pair of files that proves who you are to a server: a public key you hand out and a private key you never share.Servers, Domains & Email
SSISocial Selling IndexLinkedIn's score from 0 to 100 that measures how effectively you use LinkedIn for social selling.LinkedIn
SSL / HTTPSSSL/TLS certificateThe padlock in the browser: an encrypted connection between visitors and your site. Free, and expected everywhere.Servers, Domains & Email
StyleWriting style / voice profileThe rules for how AI writes for you: length, structure, formatting, tone, and quirks that make it sound like you.Prompting
SWOT AnalysisA simple planning tool that lists a business's Strengths, Weaknesses, Opportunities and Threats.Growth & Valuation
System PromptBehind-the-scenes instructions that set an AI's role, rules and tone for the whole conversation.Prompting
T
TemperatureA setting that controls how predictable or creative an AI's answers are. Low = consistent, high = varied.The Basics
Terminal / CLICommand-Line InterfaceThe text window where you type commands instead of clicking. Many of the most powerful AI coding agents live there.Code & Development
Text-to-SpeechTTS / AI voiceAI that turns written text into natural-sounding speech.Images, Video & Voice
Text-to-VideoAI video generationAI that creates video clips from a written description or a still image.Images, Video & Voice
The AlgorithmThe system a platform uses to decide which posts each person sees. It rewards what keeps people engaged.Content & Social
The CloudCloud computingComputing power, storage and software you use over the internet, run in someone else's data centers, instead of on your own machines.Platforms & Software
The Five I'sFive ways to add value to a relationship before asking for anything: Information, Introductions, Invitations, Ideas and Identity.evyAI Frameworks
Thought LeadershipSharing original ideas, opinions and experience so people see you as a go-to expert in your field.Content & Social
TokenThe small chunks of text an AI reads and writes. Roughly 4 characters, or about three quarters of a word, in English.The Basics
Token PricingHow AI APIs charge: a small fee per million tokens in (your prompt) and out (the AI's reply).Building with AI
Tool UseFunction callingWhen an AI can call outside tools (web search, a calculator, your calendar, a database) instead of only generating text.Agents & Automation
Training DataThe text, images or other examples a model learned from. It shapes what the model knows and how it behaves.The Basics
TXT Record (SPF, DKIM, DMARC)DNS records that hold text, used to prove you own a domain and to protect your email from being faked or landing in spam.Servers, Domains & Email
U
UGCUser-Generated ContentContent created by customers or fans (reviews, testimonials, posts, videos) rather than by the brand.Content & Social
Unconfirmed LeadA new lead that has come in but has not yet been verified: you have not confirmed they are real, reachable and actually interested.Leads & Funnel
Unit EconomicsWhether you make money on a single customer, order or unit, before overhead. If one unit loses money, more sales make it worse.Revenue & Profit
URLUniform Resource LocatorA web address: the full text you put in a browser to reach a specific page, file or resource.Web Basics
UTM ParametersTags added to the end of a link (like ?utm_source=linkedin) that tell your analytics exactly where a visitor came from.Ads & Analytics
V
ValuationWhat a business is worth, usually estimated from its profits, revenue, growth and risk.Growth & Valuation
Valuation MultipleThe number a buyer multiplies a company's earnings or revenue by to arrive at a price, like "5x EBITDA".Growth & Valuation
Value Propositionand USPThe clear promise of what result a customer gets from you and why you are the better choice. Your USP (unique selling proposition) is the part only you can claim.Strategy & Positioning
Vector DatabaseA database built to store embeddings and quickly find the most similar items. The memory behind many RAG systems.Data & Knowledge
Vibe CodingBuilding software by describing what you want in plain English and letting AI write the code.Building with AI
Voice CloningCreating an AI copy of a specific person's voice from a sample recording.Images, Video & Voice
VPS / ServerVirtual Private ServerYour own always-on computer in the cloud, rented by the month, where websites, apps and AI agents can run 24/7.Servers, Domains & Email
W
WebhookAn automatic message one app sends another the moment something happens, like a doorbell for software.Agents & Automation
Web HostingRenting space on a server so your website or app is available on the internet 24/7.Web Basics
WordPressand CMSThe most popular website builder in the world: a CMS (content management system) that lets you edit pages and posts without code.Platforms & Software
WWWWorld Wide WebThe system of linked web pages you open in a browser. The internet is the network; the web is one thing that runs on it.Web Basics
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Z
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