Text-to-Video
AI video generation
In one sentenceAI that creates video clips from a written description or a still image.
What it means
Tools such as OpenAI's Sora, Google's Veo, Runway, Kling and others generate short video clips, often with sound, from a prompt. Quality has improved fast, and short clips can look strikingly real.
How to use it
- Use it for b-roll, product concept visuals, short social clips and storyboards.
- Describe camera movement and mood, not just the subject: "slow push-in, golden hour, handheld feel."
- Label AI-generated video when it could be mistaken for real footage.
Related terms
AI Image Generation AI Avatar Deepfake C2PA / Content Credentials
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