UGC

User-Generated Content

In one sentenceContent created by customers or fans (reviews, testimonials, posts, videos) rather than by the brand.

What it means

People trust other customers more than brands. UGC is powerful Social Proof.

"UGC creators" are also people paid to make authentic-looking content for brands, especially for ads.

How to use it

• Make it easy: ask happy clients for a short video or LinkedIn recommendation right after a win.
• Always get permission before reusing someone's content.

Related terms

Social Proof Content Repurposing