The Algorithm
In one sentenceThe system a platform uses to decide which posts each person sees. It rewards what keeps people engaged.
What it means
Every platform ranks content for each user based on signals like relevance, early engagement, comments, dwell time (how long people spend on a post) and the relationship between people. The details change often and are never fully public.
How to use it
- Focus on what does not change: content your audience genuinely values, real conversations in the comments, and consistency.
- Engage on others' posts too. Strategic comments put you in front of their audience.
- Avoid engagement bait and automation that looks robotic.
In evyAI
evyAI's 1-5-10-20 method (1 post, 5 strategic comments, 10 messages, 20 connection requests a day) builds the consistent, human activity platforms reward.
Related terms
Engagement Rate 1-5-10-20 Hook Social Selling
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