ROAS
Return on Ad Spend
In one sentenceRevenue earned for every dollar spent on ads. A ROAS of 4 means $4 in revenue for each $1 of ad spend.
What it means
ROAS looks only at revenue and ad spend, which makes it quick to compare campaigns. It ignores other costs and margin, so a "good" ROAS can still lose money. Check ROI for the full picture.
How to use it
- Know your break-even ROAS: with a 50 percent margin, you need at least 2 to break even.
- Attribution matters: make sure revenue is matched to the right campaign (see Attribution).
FormulaROAS = revenue from ads รท ad spend
How AI helps
AI can analyze campaign exports and spot which audiences, creatives and placements drive the best ROAS.
Related terms
Still fuzzy? Ask the evyAI agent to explain ROAS with examples for your business.
Ask evyAI