CTR

Click-Through Rate

In one sentenceThe percentage of people who saw an ad, email or link and clicked it.

What it means

CTR shows how compelling your message and creative are to the audience that sees them. A low CTR usually means the wrong audience or a weak hook.

How to use it

• Test new creatives and headlines when CTR drops (ad fatigue).
• Compare CTR within the same platform and format; benchmarks vary widely.

Related terms

CPC CPM A/B Test Hook