AI Ethics

Responsible AI

In one sentenceUsing AI honestly, fairly and safely: being transparent, respecting consent and privacy, and staying accountable for the results.

What it means

Responsible AI covers big questions (safety, fairness, jobs) and everyday choices: Do you disclose AI use? Did you check the facts? Did you have permission to use that voice or image?

How to use it

• Own what you publish. "The AI wrote it" is never an excuse.
• Disclose AI use where your audience would reasonably expect to know, such as an avatar video or a synthetic voice.
• Use AI to add value to people, not to flood them with generic messages.

Related terms

AI Bias Deepfake AI Data Privacy Human in the Loop