B2B vs B2C

Business-to-Business / Business-to-Consumer

In one sentenceB2B sells to companies (longer cycles, several decision makers, relationship-driven); B2C sells to individual consumers (faster, more emotional, higher volume).

What it means

B2B buying often involves research, committees and months of nurturing, which is why LinkedIn, trust and relationships matter so much. B2C purchases are usually quicker and driven by ads, reviews and offers.

How to use it

• In B2B, play the long game: consistent content, real relationships, and Lead Nurturing.
• Remember that in B2B you still sell to a person. Personal brand beats company page.

Related terms

ICP Social Selling Sales Funnel