Buyer Persona
In one sentenceA profile of a typical person who buys from you: their role, goals, frustrations and how they make decisions.
What it means
Where the ICP describes the right company, a buyer persona describes the human: "Operations Olivia, COO at a 50-person firm, overloaded, measured on efficiency, hates long demos."
Most B2B sales involve several personas: the user, the decision maker, the person who signs the check.
How to use it
- Build personas from real conversations: sales calls, reviews, the questions people ask you.
- Write content for one persona at a time. A post that speaks to everyone speaks to no one.
How AI helps
Feed AI your call transcripts or customer emails and ask it to draft personas from the language people actually use. Then use Role Prompting to have AI play that persona and react to your posts and pitches.
Related terms
ICP Persona Value Proposition Role Prompting
Still fuzzy? Ask the evyAI agent to explain Buyer Persona with examples for your business.
Ask evyAI