KPI
Key Performance Indicator
In one sentenceOne of the few numbers that tell you whether you are on track toward a goal.
What it means
A KPI is a metric that really matters for a goal, chosen on purpose. Good marketing KPIs are tied to revenue: booked SQLs, cost per customer, pipeline created, not just likes.
Vanity metrics (followers, impressions) feel good but do not prove business results on their own.
How to use it
- Pick 3 to 5 KPIs, review them weekly, and make sure each one has an owner.
- Pair activity KPIs (messages sent, posts published) with result KPIs (meetings booked, deals closed).
How AI helps
AI can build a simple weekly KPI dashboard from your spreadsheets and write a plain-English summary of what changed.
Related terms
ROI CPL Conversion Rate 1-5-10-20
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