UTM Parameters
In one sentenceTags added to the end of a link (like ?utm_source=linkedin) that tell your analytics exactly where a visitor came from.
What it means
UTM tags (source, medium, campaign, and optionally content and term) let tools like Google Analytics separate traffic from a LinkedIn post, a newsletter and an ad, even when they point to the same page.
How to use it
- Tag every link you share in campaigns, using a consistent naming system.
- Example: yoursite.com/guide?utm_source=linkedin&utm_medium=post&utm_campaign=oct-guide
How AI helps
Ask AI to generate a UTM naming convention and a tagged link list for every channel in a campaign.
Related terms
Attribution Pixel Landing Page
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