Lead Nurturing
In one sentenceStaying in helpful touch with leads who are not ready to buy yet, so you are the obvious choice when they are.
What it means
Most leads are not ready today. Nurturing keeps the relationship warm with useful content, check-ins and invitations until the timing is right.
How to use it
- Give before you ask: useful ideas, introductions and invitations (see The Five I's).
- Use a mix of channels: LinkedIn messages and comments, email newsletter, events.
How AI helps
AI can draft personal check-ins based on each person's recent posts or company news, so nurturing does not feel automated.
Related terms
Greeting, Feeding, Meeting The Five I's Sequence CRM
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