The Five I's
In one sentenceFive ways to add value to a relationship before asking for anything: Information, Introductions, Invitations, Ideas and Identity.
What it means
The Five I's power the Feeding stage of Greeting, Feeding, Meeting. Information: something genuinely useful for their world. Introductions: connect them with someone they would benefit from knowing. Invitations: to an event, webinar, podcast or community. Ideas: a thought about their business or content. Identity: see them, and celebrate their milestones and work.
How to use it
- Pick the right "I" for the right person; research tells you which one.
- Introductions are the most valuable gift a networker can give.
In evyAI
evyAI's AI Research returns what a contact does, who they help and conversation starters, the raw material for choosing the right "I". More in the knowledge base.
Related terms
Greeting, Feeding, Meeting Lead Nurturing 1-5-10-20
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