AOV
Average Order Value
In one sentenceThe average amount a customer spends per order or purchase.
What it means
AOV matters most for e-commerce and transactional businesses. Bundles, upsells, free-shipping thresholds and premium options raise it.
How to use it
- Offer a logical upgrade or add-on at checkout.
FormulaAOV = total revenue รท number of orders
Related terms
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