Retargeting
Remarketing
In one sentenceShowing ads to people who already visited your site, watched your video or engaged with you.
What it means
Retargeting reaches warm audiences, so it usually converts better and costs less per result than cold ads. It requires a tracking Pixel or an engaged-audience list.
How to use it
- Retarget with the next step: a case study, testimonial or booking offer, not the same intro ad.
- Cap frequency so you do not annoy people.
Related terms
Pixel Lookalike Audience Sales Funnel
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