Content Pillar
In one sentenceOne of the 3 to 5 core themes you post about again and again, so people know what you stand for.
What it means
Content pillars keep your content focused and recognizable. For example: (1) LinkedIn growth tips, (2) AI for sales, (3) behind the scenes of building a company, (4) client wins.
How to use it
- Choose pillars where your expertise, your audience's needs and your business goals overlap.
- Rotate through them each week.
How AI helps
Ask AI to generate 30 post ideas per pillar in your voice, then plan a month in one sitting.
Related terms
Thought Leadership Niche Content Repurposing Prompt Template
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