CPM
Cost Per Mille (per 1,000 impressions)
In one sentenceWhat it costs for your ad to be shown 1,000 times.
What it means
CPM measures the price of attention on a platform. LinkedIn CPMs are typically higher than Facebook's because the audience is professional and targetable by job.
How to use it
- Use CPM to compare the cost of reaching audiences; use CPL and CAC to judge results.
FormulaCPM = ad spend ÷ impressions × 1,000
Related terms
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