GEO

Generative Engine Optimization

In one sentenceAnother name for optimizing your content to appear in AI-generated answers. Close cousin of AEO.

What it means

GEO grew out of research on how generative AI search engines choose which sources to cite. In practice, GEO and AEO describe the same goal: be the source AI trusts and quotes.

Some people use GEO for AI chat tools specifically and AEO for any direct-answer format, including voice assistants and featured snippets.

How to use it

• Include specific facts, numbers, quotes and clear definitions in your content. AI engines favor content that is easy to quote.
• Keep important pages up to date. Many AI tools prefer recent sources.
• See AEO for the full checklist.

Related terms

AEO SEO Citations AI Overviews