Impressions vs Reach
In one sentenceImpressions count every time your content is shown; reach counts how many different people saw it.
What it means
If one person sees your post three times, that is 3 impressions but a reach of 1. LinkedIn shows impressions and "members reached" in post analytics.
How to use it
- Use reach to judge how far a post traveled, and engagement to judge how well it landed.
- Do not chase impressions alone. 500 views from your ICP beat 50,000 from the wrong crowd.
Related terms
Engagement Rate The Algorithm KPI
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