Lookalike Audience
In one sentenceAn ad audience the platform builds of people similar to a list you provide, such as your best customers.
What it means
Upload a list (customers, high-value leads) and platforms like Meta and LinkedIn find new people with similar traits. LinkedIn has called its version Predictive Audiences.
How to use it
- Seed it with your best customers, not every lead. Quality in, quality out.
- Follow privacy rules when uploading customer data.
Related terms
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