Hook
In one sentenceThe first line of a post, video or email: its only job is to make people stop scrolling and keep reading.
What it means
On LinkedIn, only the first two or three lines show before "...see more". If the hook does not earn the click, the rest of the post does not exist.
Strong hooks use curiosity, a bold claim, a surprising number, a short story opening, or a clear promise.
How to use it
- Write 10 hooks for every post and pick the best one.
- Keep it short. One line, then a line break.
- Deliver on the promise. Clickbait hooks erode trust.
How AI helps
AI is excellent at hook brainstorming. Ask for 10 hooks in different styles (story, stat, contrarian, question) and choose.
Prompt to try
Write 10 different hooks for a LinkedIn post about [topic] for [audience]: 3 story openings, 3 surprising stats or claims, 2 contrarian takes, 2 questions. One line each, no hashtags.
Fill in the [brackets], then paste it into evyAI, ChatGPT, Claude or Gemini.
In evyAI
evyAI's Hook Generator writes scroll-stopping first lines, and the Idea Generator gives you 4 hooked post ideas from a keyword.
Related terms
CTA Carousel Engagement Rate The Algorithm
Still fuzzy? Ask the evyAI agent to explain Hook with examples for your business.
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