Email Warm-Up
In one sentenceGradually increasing how many emails a new address or domain sends, so inbox providers learn to trust it.
What it means
A brand-new domain that suddenly sends hundreds of emails looks like a spammer. Warm-up starts with a few emails a day and grows over several weeks, ideally with real replies.
How to use it
- Start small (5 to 20 a day) and increase slowly over 2 to 4 weeks.
- Keep volume per address modest even after warm-up.
Related terms
Deliverability TXT Record (SPF, DKIM, DMARC)
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