Lead
In one sentenceA person or company that has shown some interest or fits your target and could become a customer.
What it means
A lead can be someone who filled out a form, downloaded a Lead Magnet, replied to a message, booked a call, or simply a prospect on a list who matches your ICP.
Leads move through stages as they show more interest and fit. A common path: new or Unconfirmed Lead, then MQL, then SQL, then Booked SQL, then a customer. Every company defines these stages a little differently; what matters is that marketing and sales agree on the definitions.
How to use it
- Write down your lead stages and the exact rule for moving from one to the next. Put it where your whole team can see it.
- Track where each lead came from (its source) so you know which channels actually work.
- Respond fast. See Speed to Lead.
How AI helps
AI can research each new lead, score fit against your ICP, and draft a personal first reply in seconds, so no lead waits.
Related terms
Unconfirmed Lead MQL SQL Booked SQL Sales Funnel CPL
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