SQL (database language)
Structured Query Language
In one sentenceThe language used to ask questions of a database, like SELECT name FROM leads WHERE city = 'New York'. Not to be confused with a Sales Qualified Lead.
What it means
SQL (pronounced "S-Q-L" or "sequel") reads, adds, updates and deletes rows in relational databases. It powers reporting in most business software.
In marketing, SQL means Sales Qualified Lead. Same three letters, different meaning; context tells you which.
How to use it
- You do not need to learn SQL. Ask AI in plain English and let it write the query, then read its explanation before running it.
How AI helps
Describe the question ("which customers bought twice last quarter?") and your table names, and AI writes the SQL.
Related terms
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