Zero-Click Search
In one sentenceWhen someone gets their answer right on the search or AI page and never clicks through to a website.
What it means
With AI answers and featured snippets, many searches end without a click. Traffic to websites can drop even when visibility goes up.
That changes the goal: being named and quoted in the answer becomes as valuable as the visit.
How to use it
- Make sure your name and brand appear inside the content AI quotes, not only in your logo.
- Measure brand searches, direct traffic and "how did you hear about us" answers, not only clicks.
- Build places you own: an email list, LinkedIn followers, a community.
Related terms
Still fuzzy? Ask the evyAI agent to explain Zero-Click Search with examples for your business.
Ask evyAI