Engagement Rate
In one sentenceThe share of people who saw your content and interacted with it (reactions, comments, reposts, clicks).
What it means
Engagement rate shows how much content resonated, independent of audience size. Comments, especially thoughtful ones, are usually the strongest signal on LinkedIn.
How to use it
- Reply to every comment in the first hour or two; it doubles the conversation.
- Ask a real question people want to answer.
FormulaEngagement rate = total engagements ÷ impressions × 100%
Related terms
Impressions vs Reach The Algorithm Hook
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