Deliverability

In one sentenceWhether your emails actually reach the inbox instead of spam or nowhere at all.

What it means

Deliverability depends on your domain's reputation, your technical setup (SPF, DKIM and DMARC), your sending volume, bounce and spam-complaint rates, and the content itself.

How to use it

• Set up SPF, DKIM and DMARC before sending anything at volume.
• Send outreach from a separate subdomain or domain to protect your main one, and warm it up.
• Clean your list: remove bounces and people who never engage.
• Make unsubscribing easy.

Related terms

TXT Record (SPF, DKIM, DMARC) Email Warm-Up Open Rate Cold Outreach