Go-to-Market
GTM
In one sentenceThe plan for how a product reaches customers: who you target, what you say, which channels you use and how you sell.
What it means
A GTM strategy ties together ICP, Value Proposition, pricing, channels (LinkedIn, ads, partners, events) and the sales process into one launch plan.
How to use it
- Keep version one simple: one ICP, one message, two channels, one clear offer. Add more after it works.
How AI helps
Give AI your product, ICP and budget and ask for a 90-day GTM plan with weekly actions, then pressure-test it with a Reasoning Model.
Related terms
ICP Value Proposition Sales Funnel
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