No-Show
and show rate
In one sentenceA prospect who booked a meeting and did not show up. Your show rate is the share of booked meetings that actually happen.
What it means
No-shows are one of the biggest hidden leaks in a sales funnel. Every one wastes the cost of getting that lead and a slot on your calendar.
Common causes: the meeting was booked too far out, no reminders, low commitment at booking, or the lead never really understood what the call was for.
How to use it
- Send a confirmation right away, then reminders 24 hours and 1 hour before, by email and text.
- Book sooner: meetings within 1 to 3 days show up far more often than meetings two weeks out.
- Tell them what they get from the call and what to prepare, so it feels valuable.
- Follow up on every no-show the same day with a friendly reschedule link. Many will rebook.
FormulaShow rate = meetings held ÷ meetings booked
No-show rate = no-shows ÷ meetings booked
No-show rate = no-shows ÷ meetings booked
How AI helps
AI can send personal reminders that mention what the person cares about, and draft warm reschedule messages for no-shows.
Related terms
Booked SQL Unconfirmed Lead Discovery Call Conversion Rate
Still fuzzy? Ask the evyAI agent to explain No-Show with examples for your business.
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