Social Proof
In one sentenceEvidence that other people trust and use you: reviews, testimonials, client logos, case studies, numbers.
What it means
When people are unsure, they look at what others did. Social proof reduces risk in a buyer's mind.
How to use it
- Put proof near every ask: testimonials next to the booking button, results inside your DMs.
- Specific beats general: "Booked 14 calls in 30 days" beats "Great service!"
How AI helps
AI can turn raw client feedback and results into short case studies and testimonial snippets (with the client's approval).
Related terms
UGC Landing Page Value Proposition
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