Conversion Rate
In one sentenceThe percentage of people who take the action you want: visitors who sign up, leads who book, calls that close.
What it means
Every step in a funnel has a conversion rate. Improving one weak step often adds more revenue than doubling traffic.
How to use it
- Measure conversion between every stage: visitor to lead, lead to MQL, MQL to SQL, SQL to Booked SQL, booked to held (show rate), held to customer.
- Fix the biggest drop-off first.
FormulaConversion rate = people who converted ÷ people who had the chance × 100%
How AI helps
Give AI your funnel numbers and ask where the biggest leak is and what to test first.
Related terms
Sales Funnel A/B Test No-Show Landing Page
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