Pixel

Tracking pixel / Insight Tag

In one sentenceA small piece of code on your website that tells an ad platform who visited and what they did, for tracking and retargeting.

What it means

The Meta Pixel, LinkedIn Insight Tag and Google tag record page visits and conversions (like form submissions), so you can measure results, build Retargeting audiences and let the platform optimize.

How to use it

• Install pixels before you spend on ads, and test that conversions are recorded.
• Disclose tracking in your privacy policy and follow cookie consent rules where they apply.

Related terms

Retargeting Attribution UTM Parameters