Niche
In one sentenceA specific, narrow market you focus on. Being the obvious choice for a few beats being one of many for everyone.
What it means
Niching down means choosing a specific industry, role, problem or location to specialize in. It makes your content more relevant, your referrals easier and your prices easier to defend.
How to use it
- You can niche by industry (dentists), role (CFOs), problem (hiring), or situation (companies that just raised money).
- Your niche can widen later. Start narrow enough that you can name 100 ideal prospects.
How AI helps
Ask AI to list the top 20 problems in your niche and the questions those buyers ask online. That becomes your content plan.
Related terms
ICP Positioning Content Pillar
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