Booked SQL
Booked Sales Qualified Lead
In one sentenceA sales qualified lead with a sales meeting actually scheduled on the calendar. For many teams it is the number that matters most.
What it means
Plenty of qualified leads never get on a call. A booked SQL has taken the step: a date and time is set for a sales or discovery call.
Because it is concrete, booked SQLs are a favorite KPI for appointment setters, SDRs and marketing teams paid on results. The next thing to watch is whether they show up (see No-Show).
How to use it
- Book the meeting while you have their attention: offer two specific times or send a calendar link right in the conversation.
- Send a calendar invite immediately, then reminders the day before and an hour before.
- Report cost per booked SQL, not only CPL. It shows what a real sales opportunity costs you.
FormulaCost per booked SQL = marketing spend ÷ booked SQLs
Booking rate = booked SQLs ÷ SQLs
Booking rate = booked SQLs ÷ SQLs
How AI helps
AI assistants can reply to leads instantly, answer questions and offer meeting times 24/7, and AI can draft personal reminder messages that reduce no-shows.
Related terms
SQL No-Show Discovery Call Speed to Lead CPL
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