Social Selling
In one sentenceUsing social networks, especially LinkedIn, to find, connect with and build relationships with prospects before and during the sale.
What it means
Social selling replaces cold pitching with relationship building: sharing useful content, engaging with prospects' posts, and starting real conversations. Buyers come to know and trust you before you ever ask for a meeting.
How to use it
- Comment thoughtfully on your prospects' posts before you message them.
- Lead with value, not a pitch (see Greeting, Feeding, Meeting).
- Show up daily. Small consistent actions beat occasional bursts.
In evyAI
evyAI is built for social selling: it writes comments, messages and posts in your voice, and the 1-5-10-20 method turns it into a daily routine.
Related terms
SSI Greeting, Feeding, Meeting 1-5-10-20 Sales Navigator
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