Sequence
Cadence
In one sentenceA planned series of touches (emails, messages, calls) sent over days or weeks until the person replies.
What it means
Most replies come after the first message, so a sequence plans the follow-ups in advance: for example, day 1 connect, day 3 message, day 7 email, day 14 value share, day 21 final check-in.
How to use it
- Each touch should add something new: an idea, a resource, a relevant question.
- Stop the sequence the moment someone replies.
- Mix channels: LinkedIn, email, phone.
How AI helps
AI can write a full sequence in your voice and personalize each step for each person.
Related terms
Cold Outreach Open Rate Lead Nurturing CRM
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