CTA

Call to Action

In one sentenceThe specific next step you ask people to take: comment, book a call, download, reply.

What it means

Every piece of content should have one clear CTA. Without it, people enjoy your post and move on.

How to use it

• One CTA per piece. Several choices means no choice.
• Match the CTA to the funnel stage: "comment your take" at the top, "book a call" at the bottom.
• On LinkedIn, "comment X and I will send it to you" boosts engagement and starts conversations.

Related terms

Hook Landing Page Lead Magnet Sales Funnel