Belief Map

Most people already know what to do to get clients. Something in their head keeps them from doing it. The Belief Map lists the 100 beliefs that most often get in the way, lets you check the ones you carry, and shows you where they cluster and which 3 to break first.

It lives at evyus.com/beliefmap. It is free, needs no login, and runs in your browser: your answers stay on your own computer unless you choose to send your map to Joe. The plans and coaching prompts open in the evyAI Agent, which needs an evyAI account.

Who it’s for

• Coaches, consultants, entrepreneurs and sales professionals who need to network, prospect and market to grow.
• Anyone who keeps putting off outreach, posting or making offers and can’t say why.
• Coaches who want a simple way to start a mindset conversation with a client.

The idea behind it

A belief changes when your actions change.

Seeing a belief written down in plain words takes some of its power away. Pairing it with a challenge question, a new belief and one small action for today gives you a way to prove it wrong.

The 10 areas

The beliefs are grouped into 10 areas of 10:

Area	Example belief
Networking	”Networking is fake and transactional.”
Prospecting and outreach	”Following up makes me look desperate.”
Selling and asking	”If I ask for the sale, I’ll ruin the relationship.”
Marketing and content	”I don’t know what to post or say.”
Visibility and being seen	”People will judge me.”
Money and pricing	”Who am I to charge that much?”
Self-worth and credibility	”I’m a fraud. Someone will find out I don’t know everything.”
Readiness and perfectionism	”I need the perfect offer or website first.”
Time, focus and follow-through	”I know what to do. I just don’t do it.”
Market, competition and AI	”AI is going to replace what I do.”

How it works

flowchart LR
  A[Pick your role] --> B[Check your beliefs]
  B --> C[Your map and type]
  C --> D[Break your top 3]
  D -->|Build my 30-day plan| E[Plan in evyAI]
  C --> F[Send my map to Joe]

1. Pick your role

Choose Coach, Consultant, Entrepreneur or Sales professional. The role is used in your evyAI prompts so the advice fits your work.

2. Check your beliefs

Tap a belief once for Sometimes and twice for This is me. A third tap clears it. The bar at the top counts what you have checked and lets you jump between areas. Be honest: nobody sees this unless you send it.

3. See your map

Press See my map. You get:

• Your belief type, named after your heaviest area (for example “The Reluctant Networker” or “The Undercharger”), with what it means and your first move. If very few beliefs are holding you back, you are “The Ready Builder”.
• Your stats: beliefs checked, how many you marked “This is me”, and your belief load as a percentage.
• The map itself: a 10 by 10 grid, one square per belief, darker for stronger, with your heaviest area at the top. Tap any square to see the belief and its new version.

4. Break these 3 first

The tool picks your 3 strongest beliefs, spread across your heaviest areas. For each one you get:

• Ask yourself: a question that challenges the belief.
• Your new belief: a replacement you can start saying today.
• Do this today: one small action that proves the new belief.
• Work through it with evyAI: opens the evyAI Agent, which coaches you through where the belief came from, what it has cost you, the evidence against it, and three actions for this week.

Don’t like the picks? Use Work on this on any belief in the full list below to swap it in.

5. Make it real with evyAI

• Build my 30-day plan in evyAI turns your top 3 and your other beliefs into a 20 to 30 minute daily plan of networking, prospecting and content actions, with a weekly check-in.
• Write a post about my breakthrough helps you turn the belief you are breaking into an honest LinkedIn post.

6. Send my map to Joe

Want help? Fill in your name and email, optionally your LinkedIn profile and what you would like help with, and tick I’d like to talk with Joe if you want a conversation. Your map goes only to Joe Apfelbaum and the evyAI team, never to a list. If you change your answers later, you can send the update.

What comes out

• Your belief type, map and top 3, on screen.
• Download my map image: a portrait image of your map, sized for a LinkedIn post.
• Copy my map as text: your top 3 and every checked belief with its new version.
• Copy a link to my map: a link that opens your map read-only for someone else, such as your coach.
• Print or save as PDF.

Where it fits

The Belief Map finds what is stopping you. The Confidence Map does the same for public speaking, video, photos, lives and leading. Once you have your plan, the Networking Templates, Warm List and Hook Lab help you take the actions. See the full set on the evyAI Tools overview.

Limits

• It is a self-check and coaching aid, not therapy or a diagnosis.
• Your answers live in this browser on this computer. Start over clears them. They only leave your computer if you press Send my map to Joe.
• The beliefs are the same for every role; the role changes the prompts.
• Something not working? Use Report a problem on What’s New.