The Five I's: How to Feed a Relationship
The Feeding stage of Greeting → Feeding → Meeting runs on the Five I’s. People want to be seen and feel good about what they’re doing — every one of these does exactly that.
The Five I’s
Section titled “The Five I’s”- Information — send something genuinely useful for their world: an article, a stat, a tool, a trend in their industry. Not your newsletter.
- Introductions — connect them with someone they’d benefit from knowing. The single most valuable thing a networker can give.
- Invitations — invite them to something: an event, a webinar, a podcast, a LinkedIn Live, a community.
- Ideas — share a thought about their business, their content, their positioning. “Saw your post on X — have you considered…?”
- Identity — see them. Acknowledge who they are and what they’re building: congratulate the milestone, celebrate the launch, appreciate the consistency.
Where the raw material comes from
Section titled “Where the raw material comes from”You can’t feed what you don’t know. One click of AI Research on any contact returns what they do, who they help, conversation starters, their podcasts and articles — everything you need to pick the right “I” for the right person. Never send a generic message again.
Make it a system
Section titled “Make it a system”Feeding at scale is the “10 DMs a day” in 1-5-10-20. Save your best feeding messages as Styles and let evyAI draft each one personally — you approve and send.