Greeting → Feeding → Meeting
Most people connect and then pitch. We don’t.
“Pitches get stitches — I got 99 hacks and a pitch ain’t one of them!” — Joe Apfelbaum, CEO of evyAI
Greeting → Feeding → Meeting is how a new connection becomes a real conversation — without ever building a reputation of selling or taking people’s time.
flowchart TD
A["🤝 GREETING
Ask for nothing
'Thanks for connecting' · 'Happy birthday' · 'Loved your post'"] --> B["🎁 FEEDING
Add value with the Five I's
Information · Introductions · Invitations · Ideas · Identity"]
B --> C["📅 MEETING
Ask for a real conversation
Phone, in person, or video — email is not a meeting"]
1. Greeting — ask for nothing
Section titled “1. Greeting — ask for nothing”After connecting, send a message with zero agenda: “Thanks for connecting.” “Happy birthday.” “Loved your post on X.” That’s it. No link, no pitch, no “quick question.” You are building one thing: the pattern that hearing from you feels good.
2. Feeding — add value with the Five I’s
Section titled “2. Feeding — add value with the Five I’s”Information, Introductions, Invitations, Ideas, Identity. People want to be seen and feel good about what they’re doing. Feed the relationship until you’ve earned the next step. Full breakdown: the Five I’s.
Where does the material come from? One click of AI Research tells you what they care about, what they’ve published, and what to open with.
3. Meeting — explicitly ask for a real conversation
Section titled “3. Meeting — explicitly ask for a real conversation”Phone, in person, or video. Email is not a meeting. You earned this ask by moving them top → middle → bottom of funnel. Now be direct: “I’d love to hear what you’re working on — open to a 15-minute call this week?”
Do it at scale
Section titled “Do it at scale”This method is the “10 direct messages” in 1-5-10-20. evyAI drafts each message in your voice (Personas + Styles) — you approve and send.