When I write an advertisement, I don't want you to tell me that you find it 'creative.' I want you to find it so interesting that you buy the product.
DO
David OgilvyOgilvy on Advertising (1983)
About David Ogilvy
Advertising executive who founded Ogilvy and Mather, often called the father of advertising. (1911-1999)
More from David Ogilvy
- The consumer isn't a moron; she is your wife.Confessions of an Advertising Man (1963)
- Never write an advertisement which you wouldn't want your own family to read.Confessions of an Advertising Man (1963)
- On the average, five times as many people read the headline as read the body copy.Confessions of an Advertising Man (1963)
- Unless your advertising contains a big idea, it will pass like a ship in the night.Ogilvy on Advertising (1983)
- If each of us hires people who are smaller than we are, we shall become a company of dwarfs.Ogilvy on Advertising (1983)
- Always hold your sales meetings in rooms too small for the audience, even if it means holding them in the WC.Ogilvy on Advertising (1983)
More quotes on sales and persuasion
- There is only one boss. The customer.Sam Walton
- Telephone, telegraph, tell a woman.Estée Lauder
- Sales cure all.Mark Cuban
- Learn to sell. Learn to build. If you can do both, you will be unstoppable.Naval Ravikant
- Make something people want.Paul Graham
- You can get everything in life you want if you will just help enough other people get what they want.Zig Ziglar
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