The consumer isn't a moron; she is your wife.
Confessions of an Advertising Man (1963)
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David Ogilvy quotes
1911-1999 · Business and entrepreneurs
Advertising executive who founded Ogilvy and Mather, often called the father of advertising.
9 quotes, 9 traced to where Ogilvy said or wrote them.
Never write an advertisement which you wouldn't want your own family to read.
Confessions of an Advertising Man (1963)
On the average, five times as many people read the headline as read the body copy.
Confessions of an Advertising Man (1963)
Unless your advertising contains a big idea, it will pass like a ship in the night.
Ogilvy on Advertising (1983)
When I write an advertisement, I don't want you to tell me that you find it 'creative.' I want you to find it so interesting that you buy the product.
Ogilvy on Advertising (1983)
If each of us hires people who are smaller than we are, we shall become a company of dwarfs.
Ogilvy on Advertising (1983)
Always hold your sales meetings in rooms too small for the audience, even if it means holding them in the WC.
Ogilvy on Advertising (1983)
Viewers have a way of remembering the celebrity while forgetting the product.
Ogilvy on Advertising (1983)
At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock.
Rolls-Royce print advertisement headline (1958)