Unless your advertising contains a big idea, it will pass like a ship in the night.
DO
David OgilvyOgilvy on Advertising (1983)
About David Ogilvy
Advertising executive who founded Ogilvy and Mather, often called the father of advertising. (1911-1999)
More from David Ogilvy
- The consumer isn't a moron; she is your wife.Confessions of an Advertising Man (1963)
- Never write an advertisement which you wouldn't want your own family to read.Confessions of an Advertising Man (1963)
- On the average, five times as many people read the headline as read the body copy.Confessions of an Advertising Man (1963)
- When I write an advertisement, I don't want you to tell me that you find it 'creative.' I want you to find it so interesting that you buy the product.Ogilvy on Advertising (1983)
- If each of us hires people who are smaller than we are, we shall become a company of dwarfs.Ogilvy on Advertising (1983)
- Always hold your sales meetings in rooms too small for the audience, even if it means holding them in the WC.Ogilvy on Advertising (1983)
More quotes on creativity and innovation
- Change is the law of life. And those who look only to the past or the present are certain to miss the future.John F. Kennedy
- To improve is to change, so to be perfect is to have changed often.Winston Churchill
- I am enough of an artist to draw freely upon my imagination. Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world.Albert Einstein
- The important thing is not to stop questioning. Curiosity has its own reason for existence.Albert Einstein
- The most beautiful thing we can experience is the mysterious. It is the source of all true art and science.Albert Einstein
- Great spirits have always encountered violent opposition from mediocre minds.Albert Einstein
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