The consumer isn't a moron; she is your wife.
DO
David OgilvyConfessions of an Advertising Man (1963)
About David Ogilvy
Advertising executive who founded Ogilvy and Mather, often called the father of advertising. (1911-1999)
More from David Ogilvy
- Never write an advertisement which you wouldn't want your own family to read.Confessions of an Advertising Man (1963)
- On the average, five times as many people read the headline as read the body copy.Confessions of an Advertising Man (1963)
- Unless your advertising contains a big idea, it will pass like a ship in the night.Ogilvy on Advertising (1983)
- When I write an advertisement, I don't want you to tell me that you find it 'creative.' I want you to find it so interesting that you buy the product.Ogilvy on Advertising (1983)
- If each of us hires people who are smaller than we are, we shall become a company of dwarfs.Ogilvy on Advertising (1983)
- Always hold your sales meetings in rooms too small for the audience, even if it means holding them in the WC.Ogilvy on Advertising (1983)
More quotes on communication
- Extraordinary claims require extraordinary evidence.Carl Sagan
- Books break the shackles of time. A book is proof that humans are capable of working magic.Carl Sagan
- Names and attributes must be accommodated to the essence of things, and not the essence to the names, since things come first and names afterwards.Galileo Galilei
- Change happens by listening and then starting a dialogue with the people who are doing something you don't believe is right.Jane Goodall
- Some of the greatest poetry is revealing to the reader the beauty in something that was so simple you had taken it for granted.Neil deGrasse Tyson
- Reprove your friend in secret and praise him openly.Leonardo da Vinci
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