If each of us hires people who are smaller than we are, we shall become a company of dwarfs.
DO
David OgilvyOgilvy on Advertising (1983)
About David Ogilvy
Advertising executive who founded Ogilvy and Mather, often called the father of advertising. (1911-1999)
More from David Ogilvy
- The consumer isn't a moron; she is your wife.Confessions of an Advertising Man (1963)
- Never write an advertisement which you wouldn't want your own family to read.Confessions of an Advertising Man (1963)
- On the average, five times as many people read the headline as read the body copy.Confessions of an Advertising Man (1963)
- Unless your advertising contains a big idea, it will pass like a ship in the night.Ogilvy on Advertising (1983)
- When I write an advertisement, I don't want you to tell me that you find it 'creative.' I want you to find it so interesting that you buy the product.Ogilvy on Advertising (1983)
- Always hold your sales meetings in rooms too small for the audience, even if it means holding them in the WC.Ogilvy on Advertising (1983)
More quotes on leadership
- The chief penalty is to be governed by someone worse if a man will not himself hold office and rule.Plato
- The superior man is modest in his speech, but exceeds in his actions.Confucius
- Knowing others is intelligence; knowing yourself is true wisdom. Mastering others is strength; mastering yourself is true power.Lao Tzu
- A leader is best when people barely know that he exists, not so good when people obey and acclaim him, worst when they despise him.Lao Tzu
- Governing a large country is like frying a small fish.Lao Tzu
- When a man does not know what harbour he is making for, no wind is the right wind.Seneca
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