Always hold your sales meetings in rooms too small for the audience, even if it means holding them in the WC.
DO
David OgilvyOgilvy on Advertising (1983)
About David Ogilvy
Advertising executive who founded Ogilvy and Mather, often called the father of advertising. (1911-1999)
More from David Ogilvy
- The consumer isn't a moron; she is your wife.Confessions of an Advertising Man (1963)
- Never write an advertisement which you wouldn't want your own family to read.Confessions of an Advertising Man (1963)
- On the average, five times as many people read the headline as read the body copy.Confessions of an Advertising Man (1963)
- Unless your advertising contains a big idea, it will pass like a ship in the night.Ogilvy on Advertising (1983)
- When I write an advertisement, I don't want you to tell me that you find it 'creative.' I want you to find it so interesting that you buy the product.Ogilvy on Advertising (1983)
- If each of us hires people who are smaller than we are, we shall become a company of dwarfs.Ogilvy on Advertising (1983)
More quotes on humor
- Resentment and anger are bad for your blood pressure and your digestion.Desmond Tutu
- In politics, if you want anything said, ask a man; if you want anything done, ask a woman.Margaret Thatcher
- People ask me sometimes... 'When will there be enough women on the court?' And my answer is, 'When there are nine.'Ruth Bader Ginsburg
- Do not worry about your difficulties in Mathematics. I can assure you mine are still greater.Albert Einstein
- If A is success in life, then A = x + y + z. Work is x, play is y and z is keeping your mouth shut.Albert Einstein
- If you wish to make an apple pie from scratch, you must first invent the universe.Carl Sagan
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