On the average, five times as many people read the headline as read the body copy.
DO
David OgilvyConfessions of an Advertising Man (1963)
About David Ogilvy
Advertising executive who founded Ogilvy and Mather, often called the father of advertising. (1911-1999)
More from David Ogilvy
- The consumer isn't a moron; she is your wife.Confessions of an Advertising Man (1963)
- Never write an advertisement which you wouldn't want your own family to read.Confessions of an Advertising Man (1963)
- Unless your advertising contains a big idea, it will pass like a ship in the night.Ogilvy on Advertising (1983)
- When I write an advertisement, I don't want you to tell me that you find it 'creative.' I want you to find it so interesting that you buy the product.Ogilvy on Advertising (1983)
- If each of us hires people who are smaller than we are, we shall become a company of dwarfs.Ogilvy on Advertising (1983)
- Always hold your sales meetings in rooms too small for the audience, even if it means holding them in the WC.Ogilvy on Advertising (1983)
More quotes on communication
- Names and attributes must be accommodated to the essence of things, and not the essence to the names, since things come first and names afterwards.Galileo Galilei
- Change happens by listening and then starting a dialogue with the people who are doing something you don't believe is right.Jane Goodall
- Some of the greatest poetry is revealing to the reader the beauty in something that was so simple you had taken it for granted.Neil deGrasse Tyson
- Reprove your friend in secret and praise him openly.Leonardo da Vinci
- Any one can get angry, that is easy... but to do this to the right person, to the right extent, at the right time, with the right motive, and in the right way, that is not for every one, nor is it easy.Aristotle
- There is no greater evil one can suffer than to hate reasonable discourse.Socrates
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