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Creativity and innovation quotes

New ideas and the nerve to try them. 89 quotes, each with where it was said.

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All achievement, all earned riches, have their beginning in an idea!
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Napoleon HillThink and Grow Rich (1937)
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The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.
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Seth GodinSeth's Blog, 'Competition as a crutch' (2012)
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Listen instead to your real customers, to your vision and make something for the long haul. Because that's how long it's going to take.
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Seth GodinSeth's Blog, 'The secret of the web' (2008)
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In a crowded marketplace, fitting in is a failure.
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Seth GodinPurple Cow (2003)
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The second person to write a story about a young boy and an escaped slave on the Mississippi wasn't a novelist, he was a typist.
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Seth GodinSeth's Blog, 'The importance of going first' (2012)
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The dogmas of the quiet past are inadequate to the stormy present. The occasion is piled high with difficulty, and we must rise with the occasion. As our case is new, so we must think anew and act anew.
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Abraham LincolnAnnual Message to Congress (1862)
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I like the dreams of the future better than the history of the past.
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Thomas JeffersonLetter to John Adams (1816)
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It is true of the Nation, as of the individual, that the greatest doer must also be a great dreamer.
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Theodore RooseveltSpeech in Berkeley, California (1911)
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It is common sense to take a method and try it: If it fails, admit it frankly and try another. But above all, try something.
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Franklin D. RooseveltOglethorpe University Commencement Address (1932)
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We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard.
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John F. KennedyAddress at Rice University (1962)
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Change is the law of life. And those who look only to the past or the present are certain to miss the future.
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John F. KennedyAddress in the Assembly Hall at the Paulskirche, Frankfurt (1963)
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To improve is to change, so to be perfect is to have changed often.
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Winston ChurchillSpeech in the House of Commons (1925)
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I am enough of an artist to draw freely upon my imagination. Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world.
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Albert EinsteinInterview with George Sylvester Viereck, Saturday Evening Post (1929)
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The important thing is not to stop questioning. Curiosity has its own reason for existence.
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Albert EinsteinQuoted in 'Death of a Genius', LIFE magazine (1955)
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The most beautiful thing we can experience is the mysterious. It is the source of all true art and science.
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Albert EinsteinMein Weltbild / The World As I See It (1931)
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Great spirits have always encountered violent opposition from mediocre minds.
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Albert EinsteinLetter to Morris Raphael Cohen (1940)
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A new idea comes suddenly and in a rather intuitive way. But intuition is nothing but the outcome of earlier intellectual experience.
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Albert EinsteinLetter to Dr. H. L. Gordon (1949)
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Perfection of means and confusion of goals seem, in my opinion, to characterize our age.
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Albert Einstein'The Common Language of Science', radio broadcast (1941)
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I keep the subject constantly before me, and wait 'till the first dawnings open slowly, by little and little, into a full and clear light.
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Isaac NewtonReply on how he made his discoveries, Biographia Britannica (1760)
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Be less curious about people and more curious about ideas.
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Marie CurieReply to a reporter, quoted in Eve Curie, Madame Curie (1937)
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Genius is one percent inspiration, ninety-nine percent perspiration.
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Thomas EdisonConfirmed by Edison in Harper's Monthly (1932)
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Restlessness is discontent, and discontent is the first necessity of progress. Show me a thoroughly satisfied man, and I will show you a failure.
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Thomas EdisonThe Diary and Sundry Observations of Thomas Alva Edison (1948)
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Let the future tell the truth and evaluate each one according to his work and accomplishments. The present is theirs; the future, for which I really worked, is mine.
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Nikola TeslaInterview 'A Visit to Nikola Tesla', Politika (1927)
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Be alone, that is the secret of invention; be alone, that is when ideas are born.
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Nikola Tesla'An Inventor's Seasoned Ideas', The New York Times (1934)
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What I cannot create, I do not understand.
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Richard FeynmanWritten on his Caltech blackboard (1988)
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Study hard what interests you the most in the most undisciplined, irreverent and original manner possible.
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Richard FeynmanLetter to J. M. Szabados (1965), in Perfectly Reasonable Deviations (2005)
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For a successful technology, reality must take precedence over public relations, for nature cannot be fooled.
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Richard FeynmanRogers Commission Report on the Challenger disaster, Appendix F (1986)
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The imagination of nature is far, far greater than the imagination of man.
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Richard Feynman'The Value of Science', National Academy of Sciences address (1955)
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In questions of science the authority of a thousand is not worth the humble reasoning of a single individual.
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Galileo GalileiThird letter on sunspots (1612), as translated in Arago (1859)
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Humans are allergic to change. They love to say, 'We've always done it this way.' I try to fight that. That's why I have a clock on my wall that runs counter-clockwise.
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Grace HopperInterview, The Wit and Wisdom of Grace Hopper (1987)
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A human must turn information into intelligence or knowledge. We've tended to forget that no computer will ever ask a new question.
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Grace HopperInterview, The Wit and Wisdom of Grace Hopper (1987)
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I've always been more interested in the future than in the past.
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Grace HopperQuoted in Reader's Digest (1994)
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Wonder is the feeling of a philosopher, and philosophy begins in wonder.
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PlatoTheaetetus 155d, tr. Benjamin Jowett
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If an ant seeks the rank of Solomon, don't smile contemptuously upon its quest. Everything you possess of skill, and wealth and handicraft, wasn't it first merely a thought and a quest?
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RumiMasnavi, Book III, tr. Kabir Helminski
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If you have built castles in the air, your work need not be lost; that is where they should be. Now put the foundations under them.
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Henry David ThoreauWalden (1854), Conclusion
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The best is the enemy of the good.
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Voltaire'La Begueule', Contes (1772)
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It is dangerous to be right in matters where established men are wrong.
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VoltaireLe Siecle de Louis XIV (1752)
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I tell you: one must still have chaos in one, to give birth to a dancing star.
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Friedrich NietzscheThus Spoke Zarathustra (1883), Prologue 5
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Only thoughts reached by walking have value.
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Friedrich NietzscheTwilight of the Idols (1889), Maxims and Arrows 34
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Genius, in truth, means little more than the faculty of perceiving in an unhabitual way.
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William JamesThe Principles of Psychology (1890)
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Do not fear to be eccentric in opinion, for every opinion now accepted was once eccentric.
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Bertrand Russell'A Liberal Decalogue', New York Times Magazine (1951)
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Design is not just what it looks like and feels like. Design is how it works.
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Steve JobsInterview, The New York Times Magazine (2003)
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Creativity is just connecting things.
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Steve JobsInterview with Gary Wolf, Wired (1996)
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You've got to start with the customer experience and work backwards to the technology.
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Steve JobsApple Worldwide Developers Conference (1997)
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It's more fun to be a pirate than to join the Navy.
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Steve JobsMacintosh team retreat (1982), quoted in Odyssey by John Sculley (1987)
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Disneyland will never be completed. It will continue to grow as long as there is imagination left in the world.
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Walt DisneyThe Quotable Walt Disney, compiled by Dave Smith (2001)
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Unless your advertising contains a big idea, it will pass like a ship in the night.
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David OgilvyOgilvy on Advertising (1983)
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We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten.
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Bill GatesThe Road Ahead (1996 edition)
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If you absolutely can't tolerate critics, then don't do anything new or interesting.
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Jeff BezosInterview, Code Conference (2016)
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Put the customer first. Invent. And be patient.
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Jeff BezosInterview, The Washington Post (2013)
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To invent you have to experiment, and if you know in advance that it's going to work, it's not an experiment.
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Jeff BezosAmazon shareholder letter (2015)
Widely attributed
Don't be intimidated by what you don't know. That can be your greatest strength and ensure that you do things differently from everyone else.
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Swim upstream. Go the other way. Ignore the conventional wisdom.
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Sam WaltonSam Walton: Made in America (1992)
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In order to be irreplaceable one must always be different.
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Coco ChanelAs quoted in Coco Chanel: Her Life, Her Secrets by Marcel Haedrich (1971)
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If you are not embarrassed by the first version of your product, you've launched too late.
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Reid HoffmanRepeated in his LinkedIn essay If There Aren't Any Typos In This Essay, We Launched Too Late! (2017)
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Make something people want.
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Paul GrahamY Combinator motto, from his essay Be Good (2008)
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Startups don't win by attacking. They win by transcending.
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Paul GrahamMean People Fail, essay (2014)
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Live in the future, then build what's missing.
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Paul GrahamHow to Get Startup Ideas, essay (2012)
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Our industry does not respect tradition, it only respects innovation.
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Satya NadellaEmail to Microsoft employees on his first day as CEO (2014)
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If things are not failing, you are not innovating enough.
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Elon MuskInterview, Fast Company (2005)
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If the design takes a long time to build, it's the wrong design.
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Elon MuskStarship update presentation, Boca Chica (2019)
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Reward excellent failures. Punish mediocre successes.
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Tom PetersThe Little Big Things (2010)
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Don't worry, be crappy.
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Guy KawasakiThe Art of the Start (2004)
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You can't use up creativity. The more you use, the more you have.
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Maya Angelou1982 interview, in Conversations with Maya Angelou (1989)
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Whenever you find yourself on the side of the majority, it is time to pause and reflect.
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Mark TwainMark Twain's notebook (1904)
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Consistency is the last refuge of the unimaginative.
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Oscar WildeThe Relation of Dress to Art (1885)
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Oh the things you can find If you don't stay behind!
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Dr. SeussOn Beyond Zebra! (1955)
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We do not need magic to change the world, we carry all the power we need inside ourselves already: we have the power to imagine better.
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J.K. RowlingHarvard commencement address (June 5, 2008)
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If there's a book you really want to read but it hasn't been written yet, then you must write it.
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Toni MorrisonSpeech to the Ohio Arts Council (1981)
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One withstands the invasion of armies; one does not withstand the invasion of ideas.
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Victor HugoHistoire d'un crime (1877)
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Your task is not to foresee the future, but to enable it.
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Antoine de Saint-ExupéryCitadelle, translated as The Wisdom of the Sands (1948)
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A rock pile ceases to be a rock pile the moment a single man contemplates it, bearing within him the image of a cathedral.
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Antoine de Saint-ExupéryFlight to Arras (1942)
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You see things; and you say 'Why?' But I dream things that never were; and I say 'Why not?'
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George Bernard ShawBack to Methuselah (1921), Part I, Act I, spoken by the Serpent
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The reasonable man adapts himself to the world: the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.
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George Bernard ShawMan and Superman (1903), Maxims for Revolutionists
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We have to continually be jumping off cliffs and developing our wings on the way down.
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Kurt VonnegutIf This Isn't Nice, What Is?: Advice for the Young (2013)
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Go to the edge of the cliff and jump off. Build your wings on the way down.
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Ray BradburyBrown Daily Herald (March 24, 1995)
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We are cups, constantly and quietly being filled. The trick is knowing how to tip ourselves over and let the beautiful stuff out.
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Ray BradburyZen in the Art of Writing (1990)
Widely attributed
I skate to where the puck is going to be, not where it has been.
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Wayne GretzkyWidely attributed in interviews; often credited to advice from his father, Walter Gretzky
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Research your own experience; absorb what is useful, reject what is useless and add what is essentially your own.
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Bruce LeeStriking Thoughts (2000)
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Use only that which works, and take it from any place you can find it.
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Bruce LeeAs quoted in The Art of Expressing the Human Body (1998)
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Success is dangerous. One begins to copy oneself and to copy oneself is more dangerous than to copy others.
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Pablo PicassoAs quoted in The Artist, vol. 93 (1978)
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There are painters who transform the sun into a yellow spot but there are others who with the help of their art and their intelligence transform a yellow spot into a sun.
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Pablo PicassoAs quoted by Sergei Eisenstein, Film Form and The Film Sense (1957)
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[Computers] are useless. They can only give you answers.
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Pablo PicassoPablo Picasso: A Composite Interview by William Fifield, The Paris Review (1964)
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Poetry surrounds us everywhere, but putting it on paper is, alas, not so easy as looking at it.
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Vincent van GoghLetter to Theo, The Hague (March 18, 1883)
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All I need to make a comedy is a park, a policeman and a pretty girl.
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Charlie ChaplinMy Autobiography (1964), ch. 10
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Isolation makes you sensitive. As a kid, I felt I was the only person who was like that. But there's a good side to isolation. It makes you sensitive, and sensitivity is part of the creative process.
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Jim HensonInterview with The Boston Globe (1989)
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As children, we all live in a world of imagination, of fantasy, and for some of us that world of make-believe continues into adulthood.
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Jim HensonIt's Not Easy Being Green: And Other Things to Consider (2005)