Your time is limited, so don't waste it living someone else's life.
Stanford University commencement address (2005)
The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle.
Stanford University commencement address (2005)
You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future.
Stanford University commencement address (2005)
Sometimes life hits you in the head with a brick. Don't lose faith.
Stanford University commencement address (2005)
Have the courage to follow your heart and intuition. They somehow already know what you truly want to become.
Stanford University commencement address (2005)
Design is not just what it looks like and feels like. Design is how it works.
Interview, The New York Times Magazine (2003)
Creativity is just connecting things.
Interview with Gary Wolf, Wired (1996)
You've got to start with the customer experience and work backwards to the technology.
Apple Worldwide Developers Conference (1997)
People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are.
Apple Worldwide Developers Conference (1997)
Being the richest man in the cemetery doesn't matter to me. Going to bed at night saying we've done something wonderful, that's what matters to me.
Interview, The Wall Street Journal (1993)
We hired truly great people and gave them the room to do great work.
Fresh Air interview with Terry Gross, NPR (1996)
Unless you have a lot of passion about this, you're not going to survive.
Computerworld Smithsonian Awards oral history interview (1995)
It's more fun to be a pirate than to join the Navy.
Macintosh team retreat (1982), quoted in Odyssey by John Sculley (1987)
Real artists ship.
Macintosh team meeting (1983), quoted in Revolution in the Valley by Andy Hertzfeld (2004)