About David Ogilvy

Advertising executive who founded Ogilvy and Mather, often called the father of advertising. (1911-1999)

See all 9 David Ogilvy quotes

More from David Ogilvy

• The consumer isn't a moron; she is your wife.Confessions of an Advertising Man (1963)
• Never write an advertisement which you wouldn't want your own family to read.Confessions of an Advertising Man (1963)
• On the average, five times as many people read the headline as read the body copy.Confessions of an Advertising Man (1963)
• Unless your advertising contains a big idea, it will pass like a ship in the night.Ogilvy on Advertising (1983)
• When I write an advertisement, I don't want you to tell me that you find it 'creative.' I want you to find it so interesting that you buy the product.Ogilvy on Advertising (1983)
• If each of us hires people who are smaller than we are, we shall become a company of dwarfs.Ogilvy on Advertising (1983)

More quotes on communication

• The superior man is modest in his speech, but exceeds in his actions.Confucius
• He who knows does not speak; he who speaks does not know.Lao Tzu
• If it is not right, do not do it; if it is not true, do not say it.Marcus Aurelius
• To subdue the enemy without fighting is the acme of skill.Sun Tzu
• The secret of being a bore is to tell everything.Voltaire
• Be scrupulously truthful, even if the truth is inconvenient, for it is more inconvenient when you try to conceal it.Bertrand Russell

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